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From Yiwu to Kabul: From a Solitary Dreamer to a "14-Person Iron Army" — Illuminating Millions of Homes with Solar Power, Spreading Light and Hope
In 2008, she FU arrived in Yiwu, Zhejiang, with nothing but grit. Known as the "World’s Supermarket," the city hummed with opportunity and the spirit of striving. Over six years at a foreign-owned enterprise, she transformed from a novice in international trade into the director overseeing China operations—mastering customs clearance, logistics, supply chains, and cross-cultural communication. This full-chain experience taught her the true logic of "business," while Yiwu’s ethos—"Diligent in work, eager to learn; upright in character, brave in action; honest and inclusive"—planted in her a seed of "daring to dream and act."
In those years, she interacted with merchants from across the globe, and none left a deeper impression than Afghan businessmen. They navigated turmoil with resilience, negotiating deals one by one at their stalls, their tenacity shining like poplar trees in the desert—rooted, growing, never bowing. "They were going through so much, yet always said, ‘Things will get better,’" she recalled. That vitality took quiet root in her heart.
In 2014, she embarked on an entrepreneurial journey. No clear path lay ahead, only a simple desire: to do something truly meaningful. She explored Yiwu’s streets, tested the tides of global markets, until a 2015 trip to Kabul cleared the fog of uncertainty.
At a UN economic development forum in Kabul and during visits to local markets, she witnessed Afghanistan’s reality up close: children writing by dim oil lamps beside muddy roads; vendors hoarding generator power with care; locals speaking of their most down-to-earth wish—"to have electricity and running water every day." What she saw wasn’t just business potential, but millions of families yearning for "basic life."
"It turns out, the light and convenience we take for granted are luxuries for them," she realized. In that moment, her purpose crystallized: to bring light to electricity- and water-scarce regions through solar power. Sun-drenched yet energy-poor lands across Central and South Asia, the Middle East, and Africa became her compass.
The entrepreneurial road was never smooth. To optimize supply chains and cut costs, the company moved to Kunshan in 2017. The city’s spirit—"Strive to be first; dare to be unique"—unlocked her inherent drive. When others said "solar exports are tough," she led the team to traverse markets big and small in the Middle East and Africa, winning trust with "value for money" and reliability. When others deemed overseas warehouses "too risky," she pushed forward, tripling delivery efficiency. During pandemic-related logistics disruptions, the team slept on camp beds in warehouses to ensure no order was delayed.
Eleven years of perseverance: from a solo endeavor to an 11-year journey, growing into a "14-Person Iron Army"—a true business community—after a share reform. From a small office in Yiwu to ranking consistently among Pakistan’s top three solar panel exporters, trailing only Longi and JinkoSolar. Behind these numbers lie countless all-nighters refining plans, cross-time-zone client calls, and a meticulous commitment to "treating every panel as if installing it in our own home."
Today, their sights stretch further: building localized "solar + storage" manufacturing in Pakistan, combining solar panels with lithium batteries to bring steady light and clean water to more families. From "selling products" to "building ecosystems," from "expanding outward" to "rooting deeply," their original aspiration remains unchanged: to let sunlight reach every corner craving warmth, and let the power of perseverance become the light that transforms lives.
Eleven years are just the prologue. Tomorrow, they’ll carry Yiwu’s resilience, Kunshan’s boldness, and 14 synchronized hearts, pressing on in the cause of energy accessibility. For they believe: every watt generated by a solar panel is a spark of hope.